Microsoft cuts the price of the Xbox360 in Europe

Microsoft has cut the price of its Xbox 360 video game console in Europe.

Effective March 14th, the 20 gigabyte hard drive model will cost €270 euros, a reduction in price of €80. In the UK, the basic machine, which does not come with any hard drive, will cost £159.99, that’s a reduction of £40 on the current price.

The change in pricing makes the Xbox360 cheaper than both of its main competitors, the Nintendo Wii and Sony’s PlayStation 3. Sony’s 40GB console retails for £299.99 compared to £259.99 for Microsoft’s top level Xbox 360 Elite, which has a 120GB drive. The Nintendo Wii currently retails for £180.

The Xbox 360 was the first of the new generation of consoles to be launched but has recently been losing out to its main rivals.

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