Armani has launched a new fragrance called ‘Oranger Alhambra’, a 100 ml bottle selling for €100, designed to conjure up the aromas of the floral gardens. However, both Alhambra and Generalife are trademarks, and Armani has not requested permission to use the name.
The trademarks are owned by the Trustees of the Alhambra and Generalife and any use thereof requires prior authorisation. The Trustees reserve the right to deny permission if a product is deemed likely to adversely affect the image of the Nazari monument.
Goergio Armani is said to have created the perfume as a hymn to childhood memories of the Mediterranean and is part of the ‘Les eaux Armani Privé’ collection, which also includes ‘Vetiver de Babylone’ and ‘Rose Alexandrie’, both similarly inspired by historical gardens.
The matter has now been placed in the hands of the company Iberpatent, which handles trademarks and rights issues relating to the Alhambra name.