The winter sales officually start tomorrow in Madrid, Andalucía, Extremadura and Murcia, with discounts of up to 70% expected. The normal start date is January 7th, but this has been brought forward in an attempt by businesses to salvage something in the wake of the economic crisis.
Many people have delayed buying presents for Three Kings until after the sales start, which is only to be expected.
Supermarkets, however, will not be participating, they will wait along with the rest of the regions until January 7th.