‘Andalucia, the best gift for Christmas’ is the motto of an advertising campaign by the Department of Tourism of the Junta de Andalucia to attract visitors to the region over the holiday period, the campaign running until January 7th 2011.
The Department of Tourism is spending €1.1 million on advertising on TV, the internet, radio and printed media and covering not only the national market but also Germany, the UK, Portugal and France.