Rumours and speculation have been rife for months but Twitter has finally announced that it has acquired TweetDeck, one of the most widely used third-party Twitter applications.
According to Twitter CEO Dick Costolo, “TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about.”
Costolo and TweetDeck CEO Iain Dodsworth made it clear that TweetDeck development will continue and that it will remain largely independent. Although Twitter did not disclose the price of the acquisition, it is widely thought to be around $40 million.