Production of denomination of origin extra virgin olive oil in Jaén has fallen by 70%. The three denominations, Mágina, Segura and Cazorla, will market about five million litres of the best virgin olive oil, around 70% down on last season.
The quality has been maintained but the harvest is much lower and Mágina has experienced the lowest production in its history.
The denominations Cazorla, Segura and Magina cover an area of 130,000 hectares of olive groves in Jaén with more than 30,000 farmers.
Despite the low harvest, the three producers are increasing their presence in the market, expanding to new areas, and they anticipate benefiting from the decision to ban refillable bottles in restaurants as from January 2014.