Iberia Express is reducing the price of flights between Málaga and Madrid by up to 73% in order to try and compete with the AVE high-speed rail service between the two cities.
Tickets are now available through the usual channels at €30 each way if a round trip is purchased and €49 each way if only a single trip is purchased.
In 2013, over 1.9 million people used the AVE service between Málaga and Madrid.