The search is on for 50-year-old Miguel Perujo who disappeared from his home in Ronda on Monday.
The family raised the alarm on Monday lunchtime and a photo of the missing man has been posted on various social networks.
He was last seen wearing yellow trousers and a dark polo shirt. He is married, has two children, works in an insurance office in Málaga and is an expert on country roads. He drives a silver VW Golf with licence plate 8848 CJK.
The family are asking anyone who has seen or knows the whereabouts of Miguel Perujo to contact the Local Police.