Ecombes, the non-profit organization, announced that it would start the “Recicleplus Challenge”. This contest invites people to recycle in order to be the town that recycles the most in the province. Each town that passes the challenge will receive an award that will go to charity. This campaign aims to teach people about the possible benefits of recycling. Technology will be used, like interactive screens where information and quizzes will be performed in plazas. The challenge will go through Nerja too, and it will dare the people to increase their recycling at 10% during a three month period.