A bit of initiative can make all the difference

Bill Bennett wrote to M&S asking for a refund after he was mistakenly charged £3.00 for a £1.90 salmon sandwich at a store in Taunton, Somerset. Mr Bennett received a reply offering him a gift card, but it never arrived and so he wrote again, cheekily asking for a ‘hand-drawn picture of a smiley dinosaur’ to compensate ‘for the inconvenience’.

Way to go

Good customer service is very important, so what about this then? The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse